Keyword: Green Key Global
MIAMI BEACH, FL. — JANUARY 12, 2009 — Cambean Hospitality, a Miami Beach-based hospitality group
that owns and manages four boutique hotel properties in the historic South Beach area, today
announced the creation of Cambean Earth, a new brand that defines the sustainable systems and
practices that are currently being implemented throughout their organization. The proprietary branding
includes the development of a green mission statement and a visual identity system, which will serve to
educate guests of Cambean properties about their environmentally friendly lodging practices. The branding
materials, created by Florida-based Plan A Public Relations & Marketing, include a Cambean Earth logo that utilizes a graphic banana leaf in the shape of a “C” to represent Cambean. This logo will be placed throughout Cambean properties to identify sustainable materials and features that have been adopted to
promote conservation of energy, water and other natural resources.
After a successful launch in Canada in 2015, the program is being introduced in the U.S.