Keyword: Starwood Hotels & Resorts
The new program will launch Feb. 13 and will replace the existing Marriott Rewards, The Ritz-Carlton Rewards and Starwood Rewards offerings.
When Marriott first revealed its Starwood reservations platform had been hacked, 500 million guests' data was thought to potentially be at risk.
The company said hackers accessed Starwood Hotels & Resorts Worldwide’s reservation database starting in 2014 and continuing through this past September.
As the company continues to incorporate Starwood elements into its operating model, it's adjusting to new normals.
The company also unveiled its proprietary technology platform, which supports a direct-booking system, a mobile app and a social network for travelers.
With nearly 90 branded residential projects already open, the company has a pipeline of more than 60 additional signed and approved projects.
Marriott International has combined its three loyalty programs—Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest—into one.
Marriott missed its anticipated revenue numbers last quarter amid a push to remove under-performing hotels from its system.
From the APAC regional office in Singapore, Matt Fry will oversee the team responsible for the overall development strategy for the whole area.
In a bid to attract the co-working crowd, the new lobbies will have communal desks and semiprivate spaces for groups.