Keyword: Starwood Hotels & Resorts
The UK Information Commissioner’s Office intends to levy a $123 million fine over a security breach involving a Starwood reservations database.
The company reported positive growth in terms of net income, RevPAR and pipeline growth during its fourth-quarter and 2018 earnings call.
Thanks to the European Union’s General Data Protection Regulation, holding onto guest data could open your hotel up to international liability.
The new program will launch Feb. 13 and will replace the existing Marriott Rewards, The Ritz-Carlton Rewards and Starwood Rewards offerings.
When Marriott first revealed its Starwood reservations platform had been hacked, 500 million guests' data was thought to potentially be at risk.
The company said hackers accessed Starwood Hotels & Resorts Worldwide’s reservation database starting in 2014 and continuing through this past September.
As the company continues to incorporate Starwood elements into its operating model, it's adjusting to new normals.
The company also unveiled its proprietary technology platform, which supports a direct-booking system, a mobile app and a social network for travelers.
With nearly 90 branded residential projects already open, the company has a pipeline of more than 60 additional signed and approved projects.
Marriott International has combined its three loyalty programs—Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest—into one.