4 Tru by Hiltons open in 3-week span

The Tru by Hilton Hershey Chocolate Avenue in Hershey, Pa., includes 112 guestrooms, a pool, a fitness room and a business center. Photo credit: Springwood Hospitality

So far in June, the midscale Tru by Hilton brand has opened locations in Hershey, Pa.; El Paso, Texas; Oklahoma City; and Idaho Falls, Idaho. All four hotels include a pool, a fitness room and a business center.

In Pennsylvania, Springwood Hospitality owns and manages the new 112-room Tru by Hilton Hershey Chocolate Avenue. It is located within 2 miles of Hersheypark, The Hershey Company, Penn State Health Milton S. Hershey Medical Center, the Giant Center and Hershey Towne Square.

Earlier this month, the 90-room Tru by Hilton El Paso Northeast opened near the University of Texas at El Paso. Tru El Paso NE owns it and Kana Hotel Group manages it.

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


The 86-room Tru by Hilton Oklahoma City NW Expressway and the 92-room Tru by Hilton Idaho Falls both opened at the beginning of the month. Champion Hotels owns and manages the Oklahoma City Tru. B&T Idaho Hotels IV owns the Idaho Falls hotel and B&T Hospitality Management manages it.

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