The Secrets Lanzarote Resort has opened as Europe's second Secrets Resorts & Spas-branded property in Spain's Canary Islands.
The Secrets Lanzarote Resort & Spa was developed by Apple Leisure Group's AMResorts company and Spanish hotel group Hesperia Hotels & Resorts, and opened following a €10 million renovation of the former Hesperia Lanzarote. The property is owned and managed by Hesperia Resorts & Hotels.
“We are thrilled to debut this new property on the island of Lanzarote, which marks another successful milestone in Spain for ALG and the AMResorts collection,” said Javier Coll, EVP/chief Strategy Officer of ALG, who is responsible for the company's business operations in Europe. “With the acquisition of a majority stake in Alua Hotels & Resorts last year, and the opening of Secrets Mallorca Villamil Resort & Spa in May, we continue to solidify our position as an industry leader.”
Secrets Lanzarote Resort & Spa underwent an extensive renovation covering all areas of the hotel, including the 335 guestrooms, several of which were converted into swim-up suites with private terraces and direct access to a private pool. In addition, 125 of the rooms have been designated as part of the Secrets Preferred Club.
The adults-only property also has a new spa, a renovated gym and upgraded sports and fitness offerings. The new meeting facilities have a combined capacity of more than 1,300 people. The property’s design is inspired by the Canarian culture, featuring nods to local figures such as multidisciplinary artist César Manrique and a mural by painter Rufina Santana, entitled Las Palmas de Gran Canaria, 1960.
“The opening of the second Secrets-branded property in Europe through our alliance with Hesperia Hotels & Resorts, and 14th AMResorts-branded property in Spain, solidifies our expansion in the region,” said Javier Águila, president of ALG’s European Division. “Lanzarote is a strategic destination for our growth, and the opening of Secrets Lanzarote Resort & Spa will allow us to bring our value propostion to key markets such as the UK, Germany, Switzerland, France, Spain and the Canarian market itself.”