Ascend Hotel Collection expands footprint in key markets

The Ascend Hotel Collection, part of Choice Hotels International, continued 2023 with a strong second quarter. The collection awarded six new agreements and added seven new properties to its domestic portfolio in the second quarter of 2023.

Recent signings include properties in popular destinations across the United States, including:

  • Three Bears Resort in Warren, Wis. This is the second Ascend property developed by S&L Hospitality, joining The Harborview in Port Washington, Wis., and the 6th Choice property under management by the group.
  • A 44-room property in Red River, N.M., within walking distance from Red River Canyon and Old Town.
  • The Bradford Hotel in Springfield, Mo. This 49-room property in the Medical Mile is developed by Elliot Lodging, adding to a lineup of five existing Choice properties.
  • La Créole Inn & Suites in Lafayette, La., a new-construction developed by Pride Opportunity Developers.
  • Black Bear Inn in Orono, Maine. This 68-room property is the latest addition by New England Hospitality to the Collection.

"In addition to continuing to welcome new franchisees to the collection, we are proud to see existing Choice owners increase their footprint following their continued success with Ascend and other Choice brands," Mark Shalala, SVP of franchise development, upscale brands, Choice Hotels, said in a statement. "Since the Collection's inception 15 years ago, we've been committed to helping owners run profitable businesses while maintaining operational independence, providing unmatched support from Choice's industry-leading technology and robust distribution platform."

Recent openings to the Ascend Hotel Collection include unique locations, from alpine resorts to lakeside retreats including:

  • Graystone Lodge, Ascend Hotel Collection (Boone, N.C)
  • CityFlats Hotel – Grand Rapids, Ascend Hotel Collection (Grand Rapids, Mich.) and CityFlats Hotel - Port Huron, Ascend Hotel Collection (Port Huron, Mich.)
  • The Hotel Saratoga, Ascend Hotel Collection (Saratoga Springs, N.Y.)
  • Inn on Maritime Bay, Ascend Hotel Collection (Manitowoc, Wis.)
  • The Gibson, Ascend Hotel Collection (Great Falls, Mont.)