Berlin’s hotel industry reached high levels in occupancy and revpar despite the uncertainty around an economic recession, according to 2019 data from STR.
The company attributed the growth to Berlin’s status as a leisure destination and a lack of significant supply increases.
For the year occupancy rose 1.5% to 79.2%, driving revpar growth of 1.4% to €78.87. Average daily rate fell slightly, by 0.1% to €99.53.
“Berlin has become, after London and Paris, one of the most popular leisure destinations in Europe,” said Christian Strieder, STR’s country manager DACH. “At the same time, the German capital has also grown in popularity for meetings, incentives, conferences and exhibitions business.”
According to STR analysts, a number of events were key in the German capitals’ performance.
January showed the market’s highest year-over-year increase in occupancy (+11.1%), thanks in part to Berlin Fashion Week (15-18 January 2019) and International Green Week Berlin (18-27 January 2019). May was the top growth month in ADR (+8.0%) and revpar (+15.2%), due in part to the Airlift Festival on the occasion of the 70th anniversary of the Berlin Airlift (12 May 2019).
In February, Berlin recorded increases in occupancy (+3.4%) and revpar (+6.6%). STR analysts tied the performance to the 69th annual Berlin International Film Festival (7-17 February 2019).
On 9 November, Germany celebrated the 30th anniversary of the fall of the Berlin Wall. During the celebration weekend (8-10 November), the market reported two nights with double-digit revpar gains.