Best Western brings SureStay brand to Philippines

Best Western Hotels & Resorts' SureStay Hotel Group has made its Philippines debut. 

The SureStay Plus by Best Western AC Luxe Angeles City was developed by Tambayan Hospitality Group Inc. and will be operated under a franchise agreement with SureStay Hotel Group and Best Western.

Located on one of the main downtown thoroughfares, the 56-room hotel is close to popular attractions and the Clark International Airport.

“Angeles City is becoming a new Asian tourism hotspot, with a wealth of visitor attractions and excellent accessibility,” said Olivier Berrivin, managing director of international operations-Asia, Best Western Hotels & Resorts. “We look forward to...introducing the first internationally branded upper-economy hotel to this dynamic destination.”
Tourism in the Philippines reached record levels in 2018, with an all-time-high of 7.1 million overseas visitors, up 7.7 percent year over year, according to Best Western, Domestic tourism also is strong, boosted by a buoyant economy and rising affluence, creating opportunities for major hotel brands to launch new brand concepts all across the Philippines, including established and emerging destinations nationwide, the company added.

SureStay Hotel Group launched in 2016 and has more than 220 properties open globally. 

“SureStay Hotel Group is one of the fastest growing brands in the industry,” said Ron Pohl, SVP/COO, Best Western Hotels & Resorts, noting the brand has “proved its ability to deliver impressive results in a short period of time, meeting and exceeding developer expectations, delivering an unprecedented RevPAR index and achieving remarkable scale.”

Best Western now operates seven hotels in the Philippines under three brands: Best Western, Best Western Plus and SureStay Plus.