BWH Hotel Group expands global portfolio

BWH Hotel Group has opened several new properties the United States, India, Denmark, Austria, Thailand, Sweden, The Philippines, Germany, Greece, Spain, Japan, and England.

Select hotels joining the portfolio include:

  • Aiden by Best Western Herning (Herning, Denmark)
  • Aiden by Best Western Vagator (Mapusa North, India)
  • Best Western Hotel Tulln (Tulln, Austria)
  • Best Western Chatuchak (Bangkok)
  • Best Western Ratchada Hotel (Bangkok)
  • Best Western San Diego Zoo/SeaWorld Inn & Suites (San Diego)
  • Best Western Plus Carapace Hotel Hua Hin (Hua Hin, Thailand)
  • Sure Hotel by Best Western City, Jönköping (Jönköping, Sweden)
  • SureStay Studio by Best Western Clarkview (Angeles City, Philippines)

“We are focused on driving unique hotel offerings that appeal to the next generation of travelers and developers,” Brad LeBlanc, SVP and chief development officer at BWH Hotel Group, said in a statement. “Our lifestyle and boutique brands have seen tremendous success with brands like Aiden growing exponentially—that brand has launched in Denmark and India in the first months of 2023 and the portfolio is set to double this year. We’re also experiencing significant traction with our soft brand offerings which provide developers with more flexibility and deliver authentic experiences to travelers.”

Soft Brands

BWH Hotel Group has expanded its collection of soft-brand hotels and plans to grow by more than 100 soft brand properties in 2023. Recent additions to the soft collections portfolio include hotels in England, Greece, Germany, Japan, the Netherlands and Spain.

Select properties include:

  • b’mine Dusseldorf, WH Crafted collection (Dusseldorf, Germany)
  • Luxury Suites Amsterdam, WH Elite collection (Amsterdam)
  • Makedonia Palace, WH Luxury collection (Thessaloniki, Greece)
  • The George, Sure Hotel Collection by Best Western (Darlington, England)
  • The Liberty Bremerhaven, BW Signature Collection (Bremerhaven, Germany)
  • The Sofraga Palacio, WH Crafted collection (Ávila, Spain)
  • Villa Fontaine Premier Haneda Airport, WH Elite collection (Tokyo)