BWH Hotels has opened the @HOME by Best Western property in the United States, located in St. George, Utah. The property was developed in partnership with Prime Hospitality and blends apartment-style living with hotel convenience.
“We’re proud to introduce the first @HOME by Best Western in the United States, a significant step in our strategy to grow our modern extended-stay portfolio in important destinations like St. George and alongside trusted partners like Prime Hospitality,” Brad LeBlanc, senior vice president and chief development officer at BWH Hotels, said in a statement. “This development reflects the rising demand for well-designed, long-term accommodations that combine comfort and flexibility and deliver the kind of practical spaces travelers now look for across every stay type. St. George is an incredible market for extended-stay and we are proud to be in the community.”
@HOME by Best Western St. George is a four-story property with 92 apartment-style studios designed with amenities such as kitchens, workspaces and social patios. There are also community areas, including a pool, a large fitness center with health club-grade equipment, and dedicated spaces for guests to reserve and store larger items like bikes and skis. The project meets the growing demand for flexible, long-term accommodations as St. George continues to expand, fueled by the region’s major medical facility, Intermountain Health, and its access to nearby national parks.
The project marks the fourth property partnership between the Prime Hospitality and BWH Hotels, joining Zion Wildflower Resort, WorldHotels Crafted, a luxury glamping experience located just outside Zion National Park; Best Western Plus Zion Canyon Inn & Suites in Springdale, Utah; and Best Western Mesquite Inn in Mesquite, Nev.
“As we continue to expand our portfolio, bringing this @HOME by Best Western property to the fast-growing St. George area was a natural fit,” said Nick Ence, owner and president of Prime Hospitality. “Our continued success with BWH Hotels has translated into strong early performance, and we are excited to be fully open and welcoming guests.”
Through the continued growth of the @HOME by Best Western brand, BWH Hotels has a strong global pipeline that is projected to reach 34 hotels and 2,791 rooms by the end of 2026. The St. George development builds on the recent opening in Walkerton, Ontario, and will be closely followed by the @HOME by Best Western debut near Atlanta, in late 2026.