CitizenM has opened its second Boston-based property—citizenM Boston Back Bay. The newest addition to the portfolio is part of the mixed-use development, Lyrik, and designed by citizenM’s long standing architecture partner Concrete Amsterdam. Local architecture firm Elkus Manfredi also worked on the project, which is situated on the same campus as the new LEGO office. The 15-story tower is citizenM’s largest hotel to date—having 399 signature citizenM rooms with XL king-size beds.
The new opening is part of citizenM’s expansion plan in the U.S. and beyond. citizenM Boston Back Bay joins the global portfolio as the 36th hotel, following the opening of citizenM’s first Austin property—which opened in March—and the brand’s third Miami-based property in Miami South Beach, which opened in early August.
“We are thrilled to open the doors to our second Boston location, and what will be the largest hotel in our global portfolio,” Chief Brand Officer Robin Chadha said in a statement. “Boston is known for its creative expression and captivating stories, and likewise, citizenM will spotlight locally-inspired works of art and exciting opening campaigns with Boston citizens at the forefront. The Back Bay neighborhood is a historic area, featuring delicious eateries and bustling small businesses. We are excited to become part of this community and the Lyrik development. With our curated selection of artwork, rooftop bar and this prime location, citizenM Boston Back Bay will be the go-to spot for vibrant offerings and stunning city views.”
CitizenM is spotlighting eight citizens, native to both the Back Bay neighborhood and the greater Boston area, in a larger-than-life photography exhibition. The citizen will be featured in lifestyle content and storytelling across the brand’s digital channels. These eight citizens come from all walks of Boston, including culinary, music, culture, art, and design.
Launched originally in 2018 with citizens of the Bowery (in connection with the opening of citizenM New York Bowery) citizens of the world spotlights citizens across multiple pillars including art, business, culture, fashion, and party. The content series has since continued to expand across cities where citizenM hotels are located and has spotlighted over 365 citizens of the world to date.
Those part of the Boston Back Bay campaign include: Kimberly Flynn (Director of Marketing at Trident Booksellers), David Littlefield (Founder of The Sausage Guy), Vivian Luo (Electric Violinist and Performer), BREK.ONE(Official DJ at Boston Celtics), Doug Ansine (Founder of Brainchild), Porsha Olayiwola (Boston's Poet Laureate), Frank “The Butcher” Rivera (Streetwear and Sneaker Designer), and Boston-based muralist Rixy.
To highlight Boston’s treasure trove of artistic expression, the team has commissioned a piece for the property’s entrance facade from Maria Molteni, a Queer interdisciplinary artist and designer. The selected artwork takes inspiration from Molenti’s own stories, highlighting elements of quilting or weaving—their Great Grandmother’s prolific craft. Molenti’s patterns within the art also reflect the sea (a nod to their experience as an ocean rower). One hundred percent of citizenM hotels hold green building certifications or are on the path to achieving them.