Israeli hospitality giant Dan Hotels has opened the Link Hotel & Hub in Tel Aviv.
Targeting millennial travelers, the property uses both self-service technology and a dedicated hub with co-working spaces, kitchen, bar and entertainment. Based on the shared-workspace concept, the hub floor is where guests can work, socialize, eat and drink. All services are implemented through the "LinkApp" that guests can download ahead of arrival.
"We’ve eliminated many procedures typical of traditional hotels," said Ron Federmann, head of development at Link hotel & Hub. "There are no cash transactions, our service crew is comprised of over 50 spoken languages and operates on a 24/7 basis where everyone does everything."
The hotel’s design concept was inspired by the city’s urban culture. Curated by Daniel Siboni, internationally known for his multimedia work in combining street art and photography, each of the 10 hotel floors is dedicated to a different street artist, such as Yoni Danziger, Dioz and Michal Rubin, whose work also decorates the guestrooms, hub, and other public space. Supporting the local art community, the Link also acts as a gallery where the work may be purchased via the LinkApp.
The property is close to the city’s business offices and the Tel Aviv Museum of Art.