Ennismore and Mexican real estate company Soda Urbana are set to open a Jo&Joe hotel in Tulum, Mexico—the first Jo&Joe development in North and Central America, at the end of 2024.
Jo&Joe Tulum will have 300 beds in approximately 84 guestrooms, including 45 private rooms, 30 small dorms, nine large dorms and several suites. Other amenities will include a bar, restaurant, an open kitchen, a guest laundry room, a locker room and a 50-square-meter meeting room. Jo&Joe Tulum will be part of a new mixed-use development that will include 12 retail outlets and a rooftop bar on Avenue Coba Sur, close to Tulum Beach and downtown Tulum.
Jo&Joe is a hybrid hospitality concept designed to meet the needs and expectations of millennials and global explorers. Jo&Joe combines the very best of traditional hotels with the features and friendliness of a youth hostel to offer a new shared accommodation experience for couples, families, friends on vacation or work colleagues traveling on business.
"Jo&Joe has landed in North America, and we're excited to welcome our fans and guests to Tulum when we open our doors in 2024," Francois Leclerc, deputy brand COO of Jo&Joe at Ennismore, said in a statement. "Jo&Joe's ethos is about bringing people together—both international guests and locals—and creating a likeminded and free-spirited community based creative expression and sports. Tulum will be a great addition to the growing Jo&Joe family."