EVEN Hotels outlines growth plans

EVEN Hotels, part of IHG Hotels & Resorts, has announced that the upscale, select service and wellness-focused brand plans to open seven additional U.S. properties by the end of 2024, which will increase its national footprint by nearly 40 percent, while also integrating elements of its refreshed look and offerings throughout its portfolio.

Featuring a flexible design welcoming of new build, conversion and renovation properties, EVEN Hotels’ evolved prototype reduces costs to build and operate for owners compared with its earlier model while also accommodating travelers’ varying wellness definitions and routines. EVEN Hotels introduces wellness touches across the entire the guest experience, including three unique room types with exercise options ranging from light equipment to fitness walls or spin bikes.

Scheduled to open in late 2025, the recently signed EVEN Hotel Charlotte will be the first to fully feature the brand’s new design prototype. Located near Charlotte Douglas International Airport in a mixed-use development also owned by hotel owner and manager Royal Panthera, the next-generation hotel will provide access to 131 guest rooms, nearly 1,700 square feet of meeting and event space and EVEN Hotels’ signature Athletic Studio. Additionally, EVEN Hotel Charlotte will feature the brand’s EVEN Kitchen & Bar custom restaurant concept. The EVEN Kitchen & Bar menu includes a range of bites, beverages and balanced meals to satisfy the tastes of both guests trying to eat healthy on the road and those wishing to eat more indulgently, with a neighboring 24/7 market providing additional grab-and-go choices.

The EVEN Hotel Charlotte signing is just the latest milestone in the brand’s fast-paced growth across the U.S.:

  • EVEN Hotel Austin Uptown is scheduled to open before the end of 2023.
  • A second Texas hotel—EVEN Hotel Waco – University Area—is on track to open in late 2023.
  • The brand’s third Pacific Northwest property also plans to open later this year in Beaverton, Ore.
  • An additional northwest U.S. hotel in Bozeman, Mont. is under construction ahead of a planned 2024 opening.
  • EVEN Hotels’ Florida presence will grow in the coming years, with recent groundbreakings in Orlando and Miami’s Sweetwater – Doral neighborhood, preceding scheduled 2024 openings.