Choice Hotels International opens the Everhome Suites in Newnan, Ga., marking the midscale extended-stay brand's debut on the East Coast. Everhome Suites Newnan is located on a dual-site property alongside the economy extended stay brand WoodSpring Suites, making it the first side-by-side location for two of Choice Hotels' four extended-stay brands.
Both hotels, owned by Turnstone Group, will serve the Newnan market, including the City of Hope Cancer Center, and are less than 40 miles from downtown Atlanta. Everhome Suites has 66 properties in its pipeline as of the end of Q4 2023.
"When Everhome first launched in January 2022, it was the first new midscale extended-stay brand to come onto the scene in nearly a decade. We purposefully designed the brand with input from our biggest WoodSpring owners and developers to drive high performance," Matt McElhare, vice president for extended stay brands at Choice Hotels, said in a statement. "Now, our developers are recognizing the complementary opportunity, pairing Everhome and WoodSpring on a shared site, which enables them to appeal to a wide range of extended-stay guests. Everhome Newnan is our first of six shared site projects planned across the country."
With its complementary dual-site strategy, Choice expects guest demand for Everhome to come from a higher portion of discretionary leisure travelers, traveling healthcare workers, hospital patients, and IT and skilled workers who prefer higher-end amenities. For the economy WoodSpring brand, Choice expects guest demand to continue to come from blue-collar business travelers such as construction crews and others.
"We decided to build an Everhome next to our WoodSpring based on the latter's strong performance, way ahead of our initial projections, and because there is a ton of demand in the Newnan market," said Turnstone Group CEO Chip Johnson. "We are bullish in this environment based on the performance, the lean operating model, the fantastic Choice Hotels team, and the extended-stay category's resiliency. We look forward to adding more of Choice's extended stay brands to our portfolio."
The four-story, 115-room hotel has amenities such as a fully equipped kitchen; spa-style bathrooms; large closets and additional open and closed storage; pet-friendly; free Wi-Fi; contemporary multipurpose lobby and outdoor amenity areas; 24/7 self-serve, tech-enabled Homebase Market with food, beverages and groceries; 24/7 fitness center; and 24/7 guest laundry facilities.