Field & Stream Lodge Co., a new branded hospitality platform backed by the Field & Stream brand, will opened its first location in Bozeman, Mont. The new venture from Starwood Capital Group and AJ Capital Partners is designed to inspire guests to embrace the great outdoors.
Targeting U.S. markets rich in natural experiences, such as national parks, mountains and ski towns, Field & Stream Lodge Co. is positioned well in Bozeman. Located just one mile from downtown and two hours from Yellowstone National Park, the property has mountain views and designed indoor and outdoor spaces. Surrounded by three rivers, four mountain ranges and two ski resorts, it serves as a year-round destination for hiking, biking, fly fishing and skiing.
"We are thrilled to be launching the first hotel inspired by the iconic Field & Stream brand in one of America's most popular regions for outdoor recreation and natural beauty," Barry Sternlicht, chairman and CEO of Starwood Capital, said in a statement. "Built together with our partners at AJ Capital, Field & Stream will deliver a unique blend of modern, affordable lodging that perfectly complements the environment surrounding it while staying true to the legacy of the Field & Stream name."
Field & Stream Lodge Co. was created by Starwood Capital Group and Adventurous Journeys Capital Partners. With plans to expand to other outdoor destinations in the coming years, Field & Stream Bozeman serves as the brand's flagship location, setting the standard for future lodges that will continue to uphold Field & Stream's 153 years of outdoor experience and expertise.
"Our mission is to inspire more people to explore and enjoy the great outdoors," said Ben Weprin, CEO and founder of AJ Capital Partners. "In honoring the rich history of the Field & Stream legacy, we're offering a modern twist on an American classic. With a focus on design, comfort and genuine American hospitality, Field & Stream Lodge Co. aims to be your home base for adventure."
Field & Stream Bozeman's 179 guestrooms range from king suites to bunk rooms and are all designed to feel like traditional hunting and fishing lodges.
The lodge has a range of amenities, including The Great Room with stone fireplace and communal seating, a supply shop, gym, an outdoor hot tub, an indoor pool, and 5,800 square feet of meeting and event space that can be subdivided. The Backyard is a 29,000-square-foot courtyard, complete with landscaping, picnic tables, canvas umbrellas, and vintage canoes that have been fashioned into fire pits, which provides plenty of opportunity for relaxation and gatherings.