Four star to drive Europe growth

Louvre, Paris
Paris continues to be a popular development location

Four-star hotels dominate Europe’s pipeline in coming years, according to a study from Top Hotel News.

By location, the UK and Germany led in the region, ahead of France, Spain and Italy.

The report found that 2020 would see 536 new properties open in Europe, adding 86,433 rooms to the market. 2021 will bring 350 new hotels with 59,362 rooms. 174 properties with 32,532 rooms were confirmed for 2022 and 2023 had 83 launches in the pipeline. 2024 and onwards will see 445 additional hotels open their doors.

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Of these hotels, 1,117 hotels with 194,519 rooms were four-star. Only around one third of the planned properties were set to become five-star properties.

With the UK topping Europe’s list of fastest-growing national hotel markets, London was the city with the most upcoming openings in Europe. Despite Brexit, 90 new projects with 16,357 rooms were confirmed and underway.

Dublin followed in a distant second place with 32 openings and 4,566 rooms while Paris came in a close third place with 30 launches and 4,483 rooms.

Hilton had four brands in the top 10 including Hampton by Hilton with 49 projects, Hilton Garden Inn with 26, DoubleTree by Hilton with 19 and Hilton Hotels & Resorts with 15.

While Courtyard by Marriott International was overall in third place in terms of Europe-wide openings with 22 launches, it was Marriott’s only brand to make it into the top 10. Radisson Blu Hotels & Resorts will also add 22 hotels to its portfolio and came in fourth place followed by Scandic Hotels with 19 new properties planned.

Two IHG brands made it into the top 10, namely Holiday Inn Hotels & Resorts with a pipeline of 19 properties and Hotel Indigo with 17 upcoming launches.

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