Hilton has opened the Tru by Hilton Distrito Palmerola, marking the brand’s debut in Honduras. With nearly 10 hotels open and approximately 25 in development across the Caribbean and Latin America, Hilton expects the Tru brand to have a presence in 7 countries throughout the region in the coming years. The 103-room hotel, the first internationally branded hotel in the city of Comayagua, is close to Palmerola International Airport.
This is the latest national debut for Tru. In 2022, the brand made its regional debut in Brazil with Tru by Hilton Criciúma, followed by Mexico with Tru by Hilton Monterrey Fundidora. In 2024, Tru by Hilton Cali Sur opened, marking its debut in Colombia, and Tru by Hilton Chillán Ferrat was the brand’s first in Chile in 2025. Tru by Hilton Chapeco in Brazil and Tru by Hilton Saltillo in Mexico also opened in 2025. In January 2026, the brand welcomed Tru by Hilton Puebla Angelopolis with plans to expand with its fourth property in Mexico with the opening of Tru by Hilton Mexico City Airport by mid-year. Looking ahead, Tru by Hilton plans to debut in Argentina with Tru by Hilton Bariloche, Costa Rica with Tru by Hilton San Jose Airport and the Dominican Republic with Tru by Hilton Punta Cana over the next few years.
“As Tru by Hilton continues to expand globally, we’re inspired by how strongly the brand resonates with travelers across cultures. That momentum is especially evident across the Caribbean and Latin America, where demand for our fresh, consistent and spirited approach to hospitality continues to grow,” Andrew Harp, brand leader, Tru by Hilton, said in a statement. “The debut of Tru by Hilton Distrito Palmerola in Honduras represents a noteworthy expansion of our global footprint.”
“As travel demand grows and evolves across the region, we remain focused on bringing guests more choice, greater value, and the consistent quality they expect from our brands. This opening not only introduces a fresh and affordable lodging option to a key connectivity hub but also reinforces our commitment to supporting local tourism growth and creating meaningful opportunities for the communities we serve,” said Maxime Verstraete, vice president, brand management, Caribbean & Latin America, Hilton.
The property integrates several sustainable features, including fresh-air recirculation systems and a rooftop solar panel installation. The hotel’s solar panel installation is designed to generate approximately 250,000 kWh annually and avoids the release of more than 120 metric tons of CO₂ emissions per year, reducing the hotel’s operating costs while lowering its environmental impact and supporting a more comfortable stay.