Hilton opens its newest dual-brand hotel, The Ellie Beach Resort Myrtle Beach, Tapestry Collection by Hilton and DoubleTree Resort by Hilton. Located on Springmaid Beach, the property is a new addition to Myrtle Beach and expands Hilton's growing footprint of multi-brand properties.
"We're delighted to open The Ellie Beach Resort and offer business and leisure travelers visiting Myrtle Beach an innovative and high-quality lodging experience," Jan McCormick, general manager, The Ellie Beach Resort and DoubleTree Resort by Hilton Myrtle Beach Oceanfront, said in a statement. "Blending these two award-winning brands and their signature yet unique identities under one resort complex further propels our commitment to providing quality accommodations to meet a wide variety of styles, travel needs and desired price points."
The multi-brand concept provides larger and enhanced communal areas and amenities compared to the standard for a standalone property, according to Hilton. The oceanfront resort has a range of comforts, including two on-site restaurants, Ocean Blue Restaurant and Southern Tide Bar & Grille. Recreational options include six pools and three waterslides, direct access to the beach and Springmaid Pier, mini-golf course, sport courts, and 24-hour fitness centers. Additionally, the hotel has 38,000 square feet of flexible meeting space.
The property, owned by Singerman Real Estate and managed by Pyramid Global Hospitality, has 452 rooms, consisting of 238 Ellie Beach Resort rooms and suites and 214 DoubleTree Resort by Hilton rooms and suites. Situated on Springmaid Beach, the hotel gives access to Springmaid Pier, Myrtle Beach State Park, water sports, golf courses, The Market Common and Broadway at the Beach.