IHG brings Staybridge Suites to the Netherlands

Staybridge Suites The Hague-Parliament. Photo credit: IHG

IHG has opened the Staybridge Suites The Hague-Parliament, marking the extended-stay brand's debut in the Netherlands. 

The hotel is situated opposite the world’s oldest parliament building still in use, the Binnenhof, and alongside the Mauritshuis Museum.  

Staybridge Suites The Hague-Parliament has 101 suites with fully equipped kitchens, living areas and flexible working spaces. The hotel is positioned to attract both business and leisure guests. 

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According to Floor Hilhorst, the property's general manager, Staybridge Suites has the highest guest-satisfaction rates among IHG’s brands. “We’re delighted with the brand’s Dutch debut in such a central and convenient location.”
The hotel is comprised of three buildings, two of which are located on the central Lange Vijverberg. The buildings are connected by a courtyard.

Earlier this year, Colliers International reported The Hague was seeing stronger growth in overnight stays than the national average. 

According to the report, as a result of the limited supply and rising prices in Amsterdam, investors are switching to different locations in the Netherlands, with cities such as Rotterdam and The Hague currently attracting increased interest from these investors and developers. More and more travelers also are choosing to visit such destinations in order to avoid the congested capital and see something new. 

This is contributing to profits for hotels in those cities, making it even more attractive for investors to shift their focus to these other locations, the Colliers report noted, adding because international investors in particular have experience with different concepts and brands, they bring this experience with them, and more and more new branding concepts are entering the market outside Amsterdam.