Journal Hotels to manage New York's new Mondrian Park Avenue

The 189-room Mondrian Park Avenue resides in a former office building constructed in 1918.

Mondrian Park Avenue is now officially open in New York City’s NoMad neighborhood. Managed by Journal Hotels and licensed from sbe, Mondrian Park Avenue will provide multiple dining options and a nightclub, to be opened Oct. 16. The is located near Madison Square Park, the Flatiron District and the Empire State Building.

Originally constructed in 1918 as a 15-story office building, five floors were added during the hotel conversion elevating the property to a 20-story hotel. The property's shift to hospitality came about when it was conceived as an SLS hotel designed by Philippe Starck. The 189-key hotel's guestrooms will include neutral woven leather furnishings and floating desks, and the property's 1,300-square-foot Piet Suite consists of two bedrooms, a separate living room and dining area, a wet bar, private balconies and other luxury amenities.

On-property amenities include the Cleo restaurant, sbe’s culinary Eastern and Southern Mediterranean concept helmed by chef Danny Elmaleh. Stephen Brandman, co-owner and CEO of Journal Hotels, collaborated with Butter Group’s Richie Akiva of 1Oak and Butter on a pair of nightlife venues including Fifteen Stories, a rooftop lounge and adjacent outdoor terrace featuring music and other activity nightly, serving drinks and light bites from a central bar. Fifteen Stories will also be an all-day space for guests with food and drink offerings throughout the day. Yours Truly will serve as a subterranean nightclub with a dedicated hidden entrance.

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The property will also be decorated with a collection of curated artwork. The marble-splashed foyer and check-in desk will include New York City-inspired statement piece by Ara Starck, and modern-style artwork will be located throughout guestrooms and suites.

David Moinian, owner of Mondrian Park Avenue, was also previously the owner of the building when it was to be turned into an SLS. For that reason, financing wasn’t difficult to secure, though Brandman told HOTEL MANAGEMENT it is always a challenge to build a large hotel in New York.

Brandman, formerly the co-founder and owner of Thompson Hotels, said his decision to develop a Mondrian out of the formerly-proposed SLS was part of his plan to create a collection of lifestyle hotels that he said could be “brothers and sisters.” He chose the Mondrian name for its international recognition, and said the collection wasn’t complete without a property in New York.

“Park Avenue has an air of being the address known ‘round the world, so we wanted to create a luxury experience there but also have some fun doing it,” Brandman said. “We don’t want to build something that is just reflective of an address. The beauty of New York is seeing the buildings, the water tanks on top of them and the view. That’s why we wanted to install a year-round rooftop, so we can show off the great view, the luxury of the address and the kind of fun we represent at Journal Hotels.”

“We’re thrilled to open our doors to guests and have them discover the unique lifestyle experience within. We look forward to becoming a pivotal hub for culture within the neighborhood, while providing guests with a stylish and comfortable place to relax and dine,” said David Moinian, owner of Mondrian Park Avenue, said in a statement.