Second art-focused Quirk Hotel opens in Virginia

The 80-room Quirk Hotel Charlottesville (Va.) marks the second open Quirk Hotel. Photo credit: Hyatt Hotels Corp.

Hyatt Hotels Corp.’s Destination Hotels brand opened the 80-room Quirk Hotel Charlottesville (Va.). The hotel marks the second open Quirk Hotel, following the Quirk Hotel Richmond, also in Virginia.

Quirk Hotel Charlottesville features a locally curated, bilevel gallery with works from local, regional and national artists. The space is expected to serve as a gathering place for artist talks, classes and openings, as well as private events. Above the gallery, the hotel offers a retail shop with a selection of artisan gifts.

“After opening Quirk Hotel Richmond in September 2015, we are excited to bring to life our gallery concept and beautiful hotel amenities into a new, charming Virginia city,” Kate Ukrop, co-owner of Quirk Hotel Charlottesville alongside her husband Ted, said in a statement.

The hotel will feature five food-and-beverage venues: its signature restaurant, The Pink Grouse; a lobby bar; a rooftop space, set to open April 20, which will serve Italian food and host seasonal programming such as outdoor movies and rooftop igloos; an as-yet-unopened ground floor café; and a cigar bar. The hotel also includes 11,000 square feet of indoor and outdoor event space and a beauty salon.

Ted Ukrop developed Quirk Hotel Charlottesville with Christian Kiniry and Ed Brown of Bank Street Advisors. Architecture and interior design studio Architecturefirm designed the hotel and Destination Hotels operates it.