Global hospitality company Selina plans to open three new properties in Miami and New Orleans by the end of April. Having opened its first location in the United States—the Selina Chelsea NYC—in December 2019, the company plans to debut its second this month and its third and fourth in Miami in March and April.
Selina Catahoula New Orleans, with 118 beds from community rooms to suites, will feature music programming from up and coming artists. In downtown Miami, the 334-bed Selina Miami River will offer wellness retreats and open-air yoga classes and feature a weekend artisan market showcasing local businesses. Slated to open this April, the 272-bed Selina Gold Dust will include a cabana-style swim club.
The new openings will lead the way for further expansion in additional U.S. markets later this year, with a total of 12 Selina properties currently in different stages of development in the United States. The three openings in New Orleans and Miami will bring the company’s global count to 65 properties.
“Building our presence and platform in the U.S. is a top priority for Selina in 2020 and beyond, and this is the first of a long list of announcements the industry can expect to see from Selina this year,” Rafael Museri, Selina’s co-founder/CEO, said in a statement. “Our new properties in New Orleans and Miami have been a labor of love for our team and incredible local partners, who continue to re-imagine Selina’s experiential and community-centric offering and deliver new and inspiring spaces and programming with the common goal of bringing guests together.”
Founded in Panama in 2015, Selina has since expanded into Europe and now the United States. It aims to have more than 130 locations and 40,000 beds signed in the United States by 2025.