Shinola Hotel opens in downtown Detroit

Detroit-based independent hotel operator Mac&Lo manages the new Shinola Hotel. Photo credit: Shinola

The Shinola Hotel opened in downtown Detroit following two years of renovations. The boutique hotel from luxury fashion company Shinola and real estate firm Bedrock, both based in Detroit, is part of a multimillion-dollar development that combined two existing buildings—the former T.B. Rayl Company department store and a former Singer sewing machine store—into an eight-story, 129-room hotel.

The property is located along Woodward Avenue and Grand River in Detroit, and was originally expected to open fall 2018. Now, the hotel is open alongside San Morello, the first of the property’s three restaurants that will eventually open. Chef Andrew Carmellini will operate all three of these restaurants through the NoHo Hospitality Group.

The hotel is operated by Detroit-based independent hotel operator Mac&Lo, and was designed in part by Gachot Studios and Kraemer Design Group. The property also offers ground-floor retail space occupied by Le Labo, Madewell, Good Neighbor, Drought and other brands to be revealed at a later date.

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.