Castle Peak Holdings will open Trailborn Highlands, in downtown Highlands, N.C. this July. It will be the brand's first property in the Southeast U.S. Trailborn Highlands will be the brand’s second location and third hotel opening, following the recent openings of Trailborn Rocky Mountains and Trailborn Rocky Mountains Outpost in Estes Park, Colo., with properties opening later this year in the Grand Canyon; Wrightsville Beach, N.C. and Mendocino, Calif.
“On the heels of opening our first properties at the entrance to Rocky Mountain National Park, we’re thrilled to unveil our next hotel opening this July in the picturesque Blue Ridge Mountains," Mike Weiss, co-founder and co-CEO of Castle Peak Holdings and Trailborn, said in a statement. "Trailborn Highlands, referred to by many as the Aspen of the East, sits in the charming mountain town of Highlands, North Carolina, a destination that has long attracted adventure and nature seekers with its pristine beauty, temperate climate and prime location in the Blue Ridge Mountains. With Trailborn Highlands, we’re bringing a design-forward, vibrant boutique hotel to the area, and marking a continuation of our mission to create unparalleled hospitality experiences in the heart of our country’s iconic outdoor destinations.”
Trailborn Highlands will open as a newly renovated hotel comprised of 63 guestrooms, The Highlands Supper Club, a spacious lobby lounge with a central fireplace, breakfast area and dedicated partnership pop-up space, as well as a curated onsite retail market. The lounge serves as a gathering space with coffee and light fare in the mornings and tea time in the afternoons. The Azalea Room will serve as a hospitality suite and provide flexible seating, a meeting space and a patio for private events. The Cottage is available for private gatherings and programming.
The lobby lounge opens up to a deck and backyard with picnic tables and fire pits that functions as social gathering space, rentable private space, and venue for regularly featured programming and live music. Additional outdoor spaces include a lily pond, flower gardens, and a Nordic spa complete with a sauna and cold plunge showers to create a unique year-round amenity for guests to stay refreshed and rejuvenated. Trailborn Highlands will offer on-site culinary events, live music, and craft classes, and off-site excursions like guided hikes and mushroom foraging.
“The upcoming opening of Trailborn Highlands is a momentous step in expanding the brand’s portfolio, and affirms our commitment to bring Trailborn’s distinct hospitality approach to destinations that inspire us,” said Ben Weinberg, co-founder and co-CEO of Castle Peak Holdings and Trailborn. “We’re honored by the opportunity to join the Highlands community and create a new space for locals and visitors to come together, and a new way for travelers to experience one of the country’s most beautiful regions.”
Trailborn drew inspiration from the abundance of wildflowers in the region—a motif that’s woven through the property’s logo and decor. Guests are given custom flower seed packets at check in and can enjoy floral design workshops onsite. All Trailborn properties are designed to provide everything guests need to enjoy the great outdoors, from bespoke field guides to branded coolers to savvy team members who help guests personalize their stay.
Inspired by the surrounding Blue Ridge Mountains, New York-based design studio, LOVEISENOUGH, worked with the Trailborn team to create a palette of earthy hues like forest green, dark cyan, maroon, cream, and golden yellow to amplify the hotel’s public spaces. Decorative elements were brought in to highlight the region’s abundance of talented artists with references to quilting, printmaking and pottery.
The guest rooms at Trailborn Highlands are thoughtfully designed as spaces to recharge. Cherry wood adds warmth alongside fresh cream walls. In-room amenities will feature exclusive quilted tapestries of the Blue Ridge Mountains through a collaboration with Haptic Labs, custom Parachute robes, Grown Alchemist bath products, Fellow kettles, portable Trailborn coolers, a curated mini bar with cold beverages and dry goods, Tivoli Bluetooth radios, 50-inch smart TVs with streaming and high-speed Wi-Fi. A selection of guest rooms will feature private patios or balconies and gas fireplaces. Pet-friendly rooms and amenities are available upon request.
The property includes a historic log cabin adjacent to the hotel. Originally built in 1924 by regionally renowned carpenter, Joe Webb, using local materials and hand tools as a residence for a local family, the historic structure has been reimagined as The Highlands Supper Club.