Hospitality management group Valor Hospitality Partners opens the Cloudland at McLemore Resort Lookout Mountain, Curio by Hilton. Cloudland is Valor Hospitality’s second resort property in North America, joining the Lodge at Gulf State Park, a Hilton Hotel in Gulf Shores, Ala. The property is situated at 2,300 feet of elevation among the 800-acre landscape of McLemore Resort that includes two Rees-Jones & Bill Bergin-designed golf courses, a curated clubhouse, practice facilities and activities.
Developed by Scenic Land Company, Cloudland’s arrival at McLemore Resort marks a milestone for the area, as it becomes the first hotel built on Lookout Mountain since the Great Depression. In partnership, FlickMars Interior Design from Dallas collaborated with Scenic Land Company and Valor Hospitality’s design and development team to create and incorporate elevated finishes across the property—combining uncompromising service with rustic craftsmanship and comfort.
“This project marks a pivotal point in Valor Hospitality’s global portfolio expansion and our resort management in the North American market,” Euan McGlashan, global co-founder and CEO of Valor Hospitality Partners, said in a statement. “Cloudland at McLemore Resort demonstrates our core values of innovation, dedication, and a relentless pursuit of excellence for each and every single guest. It serves as a beacon of our unwavering commitment to shaping the future of hospitality and solidifying our position as a global leader in the industry. For me, it’s a personal triumph after being involved at McLemore for over 14 years and having started my career in the USA, arriving here in the summer of 2000 as managing director of an independent luxury golf resort in Georgia. "
- Dining experiences: Four restaurants created by SAVOR, Valors' F&B arm: Auld Alliance, Croft, The Pocket and The Creag allow guests to enjoy hand-crafted meals and curated cocktails. Additionally, Cloudland has a Skyside with smaller bites and refreshments and unobstructed views for miles.
- Infinity pool: A cliff-edge infinity pool invites guests to float among the clouds while soaking in panoramic views.
- Wellness amenities: Guests can enrich their mind, body and soul through amazing experiences, classes, scenic hikes, road cycling, mountain biking, caving, hang gliding and guided excursions at Cloudland. Wind down in the tranquil Selah Spa or experience the thrill of a lifetime exploring area attractions with breathtaking views and towering waterfalls. Additionally, the 24-hour Cloudland Fitness Center is equipped with Precor fitness machines, free weights and a Peloton spin room.
- Championship golf courses: Cloudland’s offerings include access to an 18-hole championship Highlands course, 6-hole short course, and highly anticipated second 18-hole course designed by Bergin & Jones, named The Keep.
“Every portion of the McLemore Resort community has been intentionally planned and curated with excellence in mind,” said Craig Strickler, president of Valor Americas. “Our design team has meticulously woven together elements that cultivate a sense of belonging and connection and our commitment to excellence permeates every aspect of McLemore Resort, fostering an environment where impact, inclusivity and enjoyment converge seamlessly.”