5 strategies for handling peak laundry season

In today’s competitive landscape, the hospitality industry faces increasing pressure to deliver exceptional service while managing costs and promoting sustainability. The adoption of on-premise laundry (OPL) solutions has emerged as a strategic choice for hotels, resorts, spas and other hospitality establishments to streamline operations and enhance customer satisfaction, particularly during peak seasons. OPL is the practice of managing laundry services on-site, allowing operators to process linens, uniforms and other textiles in-house. Let’s dive into the key strategies driving change in the laundry industry and how OPL offers a smarter solution for hospitality operations.

1. Increased Sustainability

With a growing desire for sustainable products and practices, hotel operators are seeking eco-friendly laundry solutions. Manufacturers are responding with energy efficient OPL washers and dryers that not only benefit the environment, but also reduce operational costs by eliminating the need to transport textiles to and from an external laundry service. This contributes to decreased carbon emissions and a reduced environmental footprint. On-site laundry also allows for direct control over the detergents and cleaning chemicals used, opening the door to choosing more eco-friendly, biodegradable detergents that promote a more sustainable washing process.

2. User-Friendly Operations

Hospitality is a fast-paced business, making it paramount to have efficient equipment that is easy to use. OPL can be an ideal solution as many of the next-generation machines feature touchscreen controls, customizable programs and Wi-Fi connectivity. By eliminating the need to outsource laundry, hotels save valuable time and resources. High-capacity machines with streamlined interfaces can help optimize linen turnover and improve operational efficiency.

3. Predictive Maintenance and Customer Support

Predictive maintenance is a proactive approach that leverages advanced data analytics and sensor technologies to identify operational or equipment issues. Having smart—or connected—OPL machines makes it easier to continuously monitor key elements like water levels, temperature and mechanical stress. Having this information readily available makes it easier to adjust before failures occur, minimizing downtime and ensuring uninterrupted service. Laundry operators can then schedule maintenance during planned downtime, preventing unexpected breakdowns that could disrupt laundry schedules and compromise quality. Moving to an OPL laundry program makes predictive maintenance much easier, ensuring smooth operations and enhancing efficiency.

4. Faster Turnaround Times and Reduced Costs over Time

To meet guest demands during peak seasons, hotels must prioritize fast linen and laundry turnaround times. Managing laundry on-site gives hoteliers greater control over their linen assets and helps avoid markups associated with outsourcing laundry services. Sending laundry to a third-party for cleaning can also be unpredictable; incorporating OPL into hotel operations streamlines this process. Laundry is turned around with speed and reliability, contributing to a lower total cost of ownership and a more satisfactory guest experience.

5. High-Quality Results

Maintaining impeccable cleanliness is essential to a hotel’s reputation. OPL gives hotel operators direct control over the cleanliness, freshness and presentation of linens, helping to ensure that all laundry meets specific standards and contributes to a consistently positive experience for guests. OPL operators can adapt their washing and handling processes to be gentler on specific linens to help extend their life span. This means less frequent replacement, reduced textile waste and an overall more sustainable operation. By directly impacting the quality, efficiency and sustainability of laundry services, OPL plays a crucial role in shaping the customer experience and elevating the brand's reputation.

By investing in OPL technology, hospitality businesses can optimize their operations, promote sustainability, elevate the guest experience and drive long-term profitability.

Paulo Rocha is head of sales, HCS Business Unit, for Miele Professional U.S.