The American Hotel & Lodging Association and the Latino Hotel Association have formed a new strategic relationship. This collaboration, which goes into effect Jan. 1, will deepen both organizations’ shared goals of advancing public policy and advocacy efforts of the U.S. hotel industry and growing Latino investment in the community of Latino owners and operators, according to the groups.
Following the onset of COVID-19, the LHA and AHLA informally joined forces to collaborate on the industry’s advocacy and relief efforts with policymakers. This announcement takes the relationship a step further by designating the LHA an AHLA member association and providing representation on the AHLA’s board of directors.
“We are eager to join forces with AHLA and accelerate LHA’s organizational growth and development and bring even more benefits to our members,” said Lynette Montoya, president and CEO of the Latino Hotel Association. “This relationship will allow LHA to leverage AHLA’s scale and resources in government affairs, communications and membership development while enabling LHA to focus on our core mission of growing Latino investment in the U.S. hotel industry.”