Apple Leisure Group signs St. Martin's first AMResorts property

Secrets Cap Cana Resort & Spa, Dominican Republic. Photo credit: AMResorts

Apple Leisure Group's AMResorts is coming to the Caribbean island of St. Martin. The company has signed a new resort management agreement to open a Secrets Resorts & Spas property on the island. 

The former 350-room Riu Palace St. Martin is in Anse Marcel on the north side of the island near the Princess Juliana International Airport. The resort will undergo a $20-million renovation designed by Luis Pons before re-opening in 2019 under the Secrets brand. The property will have a rooftop pool, swim out suites and the Unlimited Luxury all-inclusive program among other additions once the renovation is complete. 

ALG partner Sole Resorts owns the resort. This will be the fourth resort conversion the companies have collaborated on and the first Secrets property for Sole Resorts, which includes Zoëtry Wellness & Spa Resorts, Dreams and Sunscape Resorts & Spas in its current portfolio.
 
“This partnership with Sole Resorts demonstrates ALG’s ability to successfully convert existing resorts into one of our award-winning brands and deliver an attractive return on investment for owners,” said Javier Coll, EVP and CSO of ALG. “We continue to see high demand for the Caribbean and anticipate this will only increase, making it the ideal time for owners to ensure they have the right resort management partner to position their properties to maximize the demand.” 

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

ALG has more than 6,000 guestrooms in development with the addition of this new Secrets Resort in St. Martin. AMResorts has a total of five Secrets Resorts in Jamaica, Costa Rica and the Dominican Republic along with another 10 in Mexico. 

“ALG is continuing to grow its brand footprint in the Caribbean by expanding into the highly marketable destination of St. Martin, which welcomes millions of international travelers each year,” said Alex Zozaya, CEO of ALG, in a statement. “We are confident that the island has the potential to become one of the region’s premier high-end destinations, making it the perfect location for our luxury all-inclusive brand, Secrets Resorts & Spas.”

Suggested Articles

Hotel Internet Services has implemented a high speed Wi-Fi network upgrade at the Country Inn & Suites by Radisson, Columbus, Ga. 

The STR/Magnuson data exchange allows hoteliers to transition from a lower-margin occupancy strategy to a 365-day RevPAR strategy.

Hotels in Arizona, Tennessee and California have named industry vets as general managers and executive chefs.