Benchmark to manage first Margaritaville Resort in Texas

The 335-suite Margaritaville Lake Resort, Lake Conroe-Houston will include 72,000 square feet of meeting space, numerous signature Margaritaville dining concepts and an array of recreational activities. Photo credit: Benchmark

Songy Highroads and Wampold Cos. have chosen Benchmark to operate the upcoming Margaritaville Lake Resort, Lake Conroe-Houston. Scheduled to open in the summer of 2020, the 335-suite resort will mark the Margaritaville brand’s first resort in Texas.

The property will include 72,000 square feet of meeting space, numerous signature Margaritaville dining concepts and an array of recreational activities—including an 18-hole golf course and three-acre waterpark. It will be located an hour from Houston and about three hours from Austin, Dallas and San Antonio.

The resort is a joint venture of Songy Highroads and Wampold. It will be a part of Benchmark’s signature brand, Benchmark Resorts & Hotels.

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“Benchmark is very excited to be part of this groundbreaking project that will bring the iconic Margaritaville brand to the Houston market, and to our neighbors throughout the Lone Star State, and beyond,” Benchmark CEO Alex Cabañas said in a statement. Benchmark is based outside of Houston in The Woodlands, Texas.

Songy Highroads, an Atlanta-based commercial real estate firm, has completed more than $1.5 billion of acquisitions and developments since 1992. Its JV partner, Wampold Cos., works in real estate development, construction, renovations and property management.

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The 1.25-million-square-foot property, slated to open in December 2020, will include 777 guestrooms and an outdoor pool amphitheater.

The 60-room resort in Breckenridge, Colo., is the first of several planned Gravity Haus properties.

The owner/operator plans to strategize on further international projects after the hotel’s opening, which is slated for March 2021.