Bespoke Hotels to develop, manage hotels in North American

The Hotel Solares in Santa Cruz, Calif. Photo credit: Broughton Hotels

Broughton Hotels entered into a partnership with UK-based Bespoke Hotels to develop, acquire and manage hotels projects in North America. Having reached a partnership agreement, Bespoke USA is working to establish a pipeline of acquisitions, joint venture opportunities and management contracts throughout the region.
 
Set to provide an independent spin on the North American market, Bespoke USA will provide services tailored to owners' requirements while driving value through proactive asset- and real estate management. From boutique properties to branded urban hotels and golf resorts, each asset with benefit from Bespoke’s global expertise and Broughton Hotels’ local leadership presence.
 
"We are thrilled to be teaming up with Bespoke Hotels,” Larry Broughton, founder and CEO of Broughton Hotels, said in a statement. “Our companies share core values, common vision, and a profound entrepreneurial and creative flair, which I am certain will bring demonstrable value to the North American market.”
 
Broughton Hotels will help identify opportunities in target markets, provide market intelligence, and provide management of the hotel projects in North America. “Broughton Hotels are an ideal partner for us as we seek to bring our individually-tailored brand of hospitality to North America,” Haydn Fentum, CEO of Bespoke Hotels, said in a statement. “Larry is an inspirational figure and a man with considerable standing in the sector, so we are thrilled to be working alongside him and his talented team.”

A privately held hospitality company, Broughton Hotels delivers highly specialized services in hotel management, investment and development. Founded in 2001 by Larry Broughton, the company is an operator of independent, boutique hotels. Based in Orange County, Calif., Broughton Hotels has a portfolio of 18 managed hotel properties in destinations from California to Illinois.
 
Formed in 2000, Bespoke Hotels has grown to represent more than 200 properties worldwide, and now stands as the UK’s largest independent hotel group.

Suggested Articles

Hotel guests spend more time in bed than any other area of the property. You can create a healthy sleep zone for your guests in just 3 easy steps.

Replacing outdated labor techniques with these proactive strategies will enable hotels to quickly navigate fluctuating guest volumes.

Pebblebrook Hotel Trust has tapped hospitality operator HEI Hotels & Resorts to take over management of the Revere Hotel Boston Common.