Choice Hotels International entered into a partnership with Clean the World to collect and recycle hotel soap and bottled amenities that will help fight the spread of hygiene-related illnesses.
Clean the World is a social enterprise dedicated to changing lives while simultaneously diverting hotel waste from landfills. The discarded items collected from Choice properties will be hygienically recycled and then distributed to people who are at risk of contracting preventable diseases.
"At Choice, we have a comprehensive platform – Room for Responsibility – that outlines our key corporate social responsibility initiatives,” said said Steve Joyce, CEO of Choice Hotels. “One of its pillars is our Room to be Green initiative, which focuses on reducing, reusing and recycling as well as promoting environmentally friendly practices throughout our hotel system and corporate offices. We're pleased our partnership with Clean the World helps further our efforts while supporting those in need.”
The other pillars of Choice's Room for Responsibility program include Room to Give (volunteering and philanthropy), human rights and the company’s cause partnership with Boys and Girls Clubs of America.
Since 2009, Clean the World's global operation has contributed to a 30-percent reduction in pre-adolescent deaths from hygiene-related illnesses by providing soap and hygiene education to make hand washing a lifelong habit and encourage childhood development.