Crescent to manage Manhattan's Flatiron Hotel under the Latitudes collection

Flatiron Hotel Manhattan

The Flatiron Hotel Manhattan will join Crescent Hotels & Resorts “Latitudes” collection of lifestyle hotels. Crescent, based in Fairfax, Va., is a nationally recognized operator of hotels, resorts and conference centers throughout the United States and Canada

The Flatiron Hotel is located in Manhattan on Broadway and West 26th Street. The property provides live music every night, and offers guestrooms with amenities such as Swiss Rainfall showers and real televisions in guestroom bathrooms.

“The Flatiron Hotel in New York is a great addition to Crescent’s NYC metropolitan portfolio & Latitudes Collection,” Michael George, CEO of Crescent Hotels & Resorts, said in a statement. “Crescent’s exceptional service as a manager of lifestyle and boutique hotels, combined with our extensive experience in New York City and powerful sales platform, will maximize the potential of this great hotel.”

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


The Penthouse rooftop event space overlooks the New York City skyline, showcasing the Empire State Building to the northeast. The Penthouse offers 4,000 square feet of space between the indoor and terrace areas for events up to 350 people, and the Living Room can also be reserved for private parties of up to 400 people in its 3,100 square feet space.

Crescent Hotels & Resorts is a nationally recognized operator of hotels and resorts. Crescent currently operates more than 100 hotels, resorts and conference centers in the U.S. and Canada. Crescent also operates a collection of independent lifestyle hotels and resorts under the Latitudes Collection umbrella. Crescent’s clients are made up of hotel real estate investment trusts, private equity firms and major developers.

Suggested Articles

The absolute occupancy and RevPAR levels were the lowest for any Q3 in STR’s U.S. database.

Implementation of Volara’s contactless guest engagement and touchless room controls system is part of a rollout by Viceroy Hotels & Resorts.

U.S. hotel occupancy was virtually flat at 50.1 percent during the week of Oct. 11-17, according to the latest data from STR.