Direct Booking Summit takes aim at boosting brand.com

The event will take place at the Westin New York Times Square.

Whether you want guests to “stop clicking around” or just want to draw more attention to discounted rates, hotels are hungry to push for direct bookings. 

The Direct Booking Summit, an event created around the movement to push guests to book directly with hotels rather than through online travel agencies or other channels, is holding an event in New York City on Sept. 27-28, 2017, and will serve as a gathering place for hotel owners, brand representatives and industry influencers to gather and discuss the state of direct bookings in hospitality.

The event, which takes place over two days, will include workshops hosted by more than 25 industry experts on topics such as how to negotiate with OTAs, digital marketing tips and more. Sessions include topics such as regaining control over customer relations in hospitality, driving direct business through the use of data and personalizing your website to nullify the need for OTAs. The event will also have more than six roundtable discussions on a variety of topics and more.

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The event will take place at the Westin New York at Times Square, and registration will open at 7:45 am Wednesday, Sept. 27.

This is the second such event organized but the Direct Booking Summit, following an inaugural event held last year in Washington D.C. With less than one week to go until the event begins, HOTEL MANAGEMENT's readers will have access to a 20-percent discount off of remaining tickets. The offer is available for the Americas event, taking place in New York City, as well as a sister conference in Barcelona taking place Oct. 18-19. To access the discount, enter the code MEDIA20 when registering for tickets for the Americas event here, and the European event here.

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