Hilton signed a franchise agreement for the upcoming conversion of The Sens Cancun Adults Only All-Inclusive Resort, Tapestry by Hilton, one of more than 10 new deals Hilton has signed in Mexico in 2024. The Sens Cancun resort is owned and will continue to be managed by Oasis Hotels & Resorts.

“Our rapid growth in Mexico is driven by a winning combination of strong partnerships with exceptional owners, local market expertise and award-winning brands which enable us to bring to life the hotels travelers demand in the destinations they want to visit,” Pablo Maturana, vice president, development, Caribbean and Latin America, Hilton said in a statement. “The signing of The Sens Cancun Adults Only All-Inclusive Resort, Tapestry by Hilton underscores our commitment to leading in Mexico with Hilton’s iconic hospitality and legendary service.”

Located in the Cancun hotel zone, the property is expected to open in 2026 and the property will undergo a complete renovation, transforming all guestrooms and public spaces with  design, décor and artwork to create a unique experience for guests. The resort will also have elevated food and beverage concepts, including nine restaurants providing a range of dining delights, and a brand-new rooftop bar and restaurant with views of the Caribbean Sea and the Nichupte Lagoon.

“With breathtaking ocean views, a vibrant atmosphere and a variety of culinary experiences, The Sens Cancun Adults Only All-Inclusive Resort is sure to deliver elevated stays and will be a welcomed addition to our portfolio,” said Jenna Hackett, senior vice president and global leader, Hilton Lifestyle Brand Management. “Tapestry Collection currently boasts over 135 independent properties, and the addition of this hotel continues to build upon our impressive pipeline of nearly 120 hotels in various stages of development.”

Mexico stands as Hilton’s largest and fastest growing market in the Caribbean and Latin America with more than 100 hotels welcoming guests across the country and 40 projects in the pipeline. This growth is driven in part by the value of Hilton’s award-winning brands, which continue to attract hotel developers, and the local expertise of Hilton’s in-market development team.