The Hospitality Show announces show highlights, sponsorships

The Hospitality Show, an inaugural event taking place June 27-29 at the Venetian Resort Las Vegas, has announced show highlights and sponsors of this year’s event, including an immersive show floor with distinct experiences, expert keynotes and featured speakers and principal sponsorships by United Airlines and DIRECTV Hospitality.   

Created in partnership between the American Hotel & Lodging Association and Questex, operator of Hotel Management, The Hospitality Show is a new event for the entire hospitality industry where attendees will experience first-hand the latest in hospitality operations and technology. The Hospitality Show is proud to name United Airlines as the official airline sponsor of this year’s show.   

The show will feature two distinctive experiences for attendees to explore, including the Lobby Takeover, which is an immersive lobby space that attendees will pass through to enter the show, complete with the products and tech solutions that will be demonstrated on the expo floor, and the hands-on Innovate the Room tour, featuring the latest in-room technology, from workspace to entertainment to smart storage and more.

Attendees of the show will be treated to riveting keynote presentations by COO and president of Athletic Greens, Kat Cole, and retired U.S. Navy four-star Admiral William H. McRaven. Cole’s speech, titled “Be a Leader of Innovation and Progress: How to Iterate, Adapt and Succeed Faster,” will highlight the most significant stories and lessons about leadership and innovation that she has learned throughout her esteemed career. Admiral McRaven will tackle issues like U.S. foreign policy, the current geopolitical landscape, leadership during high-stress situations, resilience in the face of adversity and the determination to succeed in his presentation titled, “A Conversation with Admiral William H. McRaven, USN (Ret.).” Other featured speakers include hospitality, technology and leadership experts Tony Capuano, Mark Hoplamazian, Dorothy Dowling, Liz Uber and more.

On opening night of The Hospitality Show, June 27, all attendees will be invited to network and dance the night away TAO Asian Bistro & Nightclub at the Opening Reception presented by key show sponsor, DIRECTV Hospitality.  

“DIRECTV Hospitality is excited to be working with American Hotel & Lodging Association and Questex on this opportunity to help transform the hotel trade show experience,” says Kim Twiggs, associate vice president of market development at DIRECTV, “DIRECTV is proud to be the exclusive ‘Innovate the Room’ entertainment activation sponsor, showing The Hospitality Show attendees and hoteliers how DIRECTV can transform hotel lobbies, bars and restaurants, guestrooms and hotel team member lounges. This is a great opportunity to showcase DIRECTV’s best-in-class entertainment technology on a large scale and bring something new and exciting to the show floor.”  

On June 28, AHLA will present HTNG’s TechOvation Award at the show, recognizing and rewarding the latest technology innovation throughout all sectors of the hospitality industry. Ten semifinalists, seven of which were selected by an esteemed judging panel and three who were selected by a popular vote, will present their innovative products during a live award ceremony. Also on June 28, AHLA will present The GM Summit at the show, where attendees can connect with fellow general managers, gain insights from industry leaders on issues facing general managers and celebrate AHLA’s 2023 General Managers of the Year.   

The Hospitality Show will bring together senior executives of hotel brands, owners, operators, management companies, developers and their teams to collectively run hotels more efficiently and profitably. Media interested in attending and covering The Show must submit their media credential application online. Applications for credentials will be accepted through Friday, June 9, 2023. Approved media will receive complimentary press badges and access to expo floor, press lounge and various networking events. The Hospitality Show is a trade event and not open to the general public. 

For more information on the 2023 Hospitality Show, please visit