Hotel Equities, Greenwood Hospitality join forces

Hotel Equities has formed a strategic alliance with Colorado-based Greenwood Hospitality. The combined portfolio of HE and Greenwood will have more than 200 hotels. 

The alliance is meant to create a vertically integrated platform that represents all hospitality categories and chain scales. With this alliance, the companies will be able to provide operations, sales and marketing, revenue generation, human resources, development services and training/development to all of its clients.


“The synergies we share, along with my respect for the Greenwood organization and the principals who have guided the company to become leaders in the lifestyle and full-service space have me excited about what this partnership represents and where it will take us,” said Brad Rahinsky, president and CEO of Hotel Equities. “Scale has always mattered but never more so than today. The combined resources along with the talent and experience that comes together through this marriage creates a peerless force in the industry.” 

“We are thrilled about our partnership with Hotel Equities, largely in part because of our aligning company values,” said Greenwood Principal Tom Conran. “Hotel Equities bases its company culture on a set of 12 value statements which coincide well with Greenwood’s commitment to taking care of our team, our guests and our investor partners. This partnership provides unparalleled opportunities, resources, and support at a time where those things have never been more important in our industry.”

“Hotel Equities’ focus and commitment to being the industry leader in resort, lifestyle and full-service hotels becomes a reality with this partnership,” said Hotel Equities’ Chief Development Officer Joe Reardon. “Our investment into the full-service space has been rewarded through the creation of this partnership. Without a doubt, this alliance will accelerate our growth and positioning in the lifestyle and resort segments.”