Hotel Equities and Sethi Management have formed a strategic alliance in which HE will provide operational oversight, resources and national support to the 15 hotels within the Sethi portfolio. Hotel Equities began transitioning Sethi’s hotels into its portfolio in late October and will be fully integrated by Dec. 1. The alliance aims to accelerate strategic growth for both HE and Sethi through a focus on hotel development and acquisitions.
Sethi is based in Carlsbad, Calif., and has a 40-year history as owners and operators of more than 75 businesses across a management portfolio that includes retail, restaurants and hotels. The company’s hotel portfolio consists of Hilton, Marriott and Hyatt products.
Hotel Equities is a hotel ownership, management and development firm with a portfolio of more than 210 hotels and projects throughout the U.S. and Canada.
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“We’re honored to partner with a group that has such a stellar reputation within our industry,” said HE President and CEO Brad Rahinsky. “JP Sethi has decades of knowledge and experience operating best-in-class hotels led by his commitment to his associates. The alignment we share around servant leadership and investor returns is identical. We are very excited to help grow their portfolio.“
“When we consider a strategic partnership, it begins with the ownership, the people, and fully understanding the culture in place today and determining if a strategic alliance makes sense for both organizations,” said Joe Reardon, chief development officer for HE. “This alliance made sense on many levels and allows Sethi to focus energies against acquisitions and development while allowing HE to implement best-in-class systems and processes to drive performance. We could not be more pleased about our growth with Sethi in Southern California which also allows them to further explore opportunities across the United States together with HE.”
“I am positive that the HE and Sethi partnership will be a strong force,” said Sethi COO Ganisha Sethi. “With our joint knowledge and experience, we will be unstoppable and that excites me beyond words.”