Hotel Equities to manage Olympic wrestler’s 4-hotel portfolio

Hotel Equities assumed management of Serve 20:28's four hotels, including the 95-key Homewood Suites by Hilton Coralville – Iowa River Landing. Photo credit: Hilton

Hotel Equities recently partnered with former Olympic wrestler Lincoln McIlravy and his hospitality company Serve 20:28. Through the partnership, Hotel Equities assumed management of the company’s four hotels in Iowa and Nebraska.

The new additions to Hotel Equities’ management portfolio consist of the 102-key Home2 Suites by Hilton Iowa City Coralville (Iowa); the 95-key Homewood Suites by Hilton Coralville – Iowa River Landing; the 111-key Staybridge Suites Des Moines (Iowa) Downtown; and 76-room Hampton Inn Lincoln (Neb.) South Heritage Park.

The partnership additionally looks to benefit future properties as well. McIlravy’s newest hotel, a seven-story, 112-room, lifestyle extended-stay hotel in Des Moines is slated to open by summer 2021. Discussions about exclusive project investment with Hotel Equities are in the works.


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McIlravy owns and runs Serve 20:28 with his wife, Lisa MicIlravy. “It was apparent from our initial visit that they were a team we wanted to work with,” Joe Reardon, Hotel Equities’ chief development officer, said in a statement. “That type of alignment enables us to join together to become a driving force in hospitality.”

Hotel Equities is a full-scale hotel ownership, management and development firm with a portfolio of 140 hotels and projects throughout the United States and Canada.

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