Operating a hotel successfully falls to many, but it’s the GM who is the quarterback, the leader staff turns to for guidance and ownership depends on to drive revenue and manage expenses. There was worry this year that operating a hotel successfully could be made harder by rising supply and nettlesome disruption from the likes of Airbnb. But 2017 has proved resilient, with occupancy still strong across segments and homesharing not yet having the impact many feared. Such set the backdrop for HOTEL MANAGEMENT’s 13th annual Voice of the GM Survey, which generated more than 650 responses to questions ranging from biggest on-the-job challenges to annual salary. Here, then, is where GMs think the industry is and where it is going.