Hospitality Ventures Management Group added the new, 112-room Aloft Lawrenceville (Ga.) Sugarloaf to its third-party hotel management portfolio. Owned by the Radco Companies, the five-story hotel opened in early October.
“We continue to seek best-in-class partners like the Radco Companies as we pursue growth both locally and nationally," HVMG President and CEO Robert Cole said in a statement. “Our familiarity with both Metro Atlanta and the Marriott family of brands will allow us to ramp up the hotel more quickly. The property will further benefit from our 16 area hotels, creating an immediate opportunity to share best practices, local market knowledge and create economies of scale.”
Located near the Gas South Arena, Sugarloaf Mills Mall and Gwinnett Stripers Coolray Field, the hotel also has highway access to I-85. Dining options include light bites and cocktails at WXYZ bar or snacks and sundries at Re:fuel by Aloft, a 24/7 pantry. Additional amenities include an indoor pool, a fitness center and nearly 750 square feet of meeting space.