Hyatt Hotels partners with SLH to expand loyalty program

Grand Hyatt Athens, Greece. Photo credit: Hyatt Hotels

Hyatt Hotels has partnered with Small Luxury Hotels of the World to expand its World of Hyatt loyalty program by the end of 2018. 

World of Hyatt members will be able to earn and redeem points during their stays at participating SLH hotels when they book through Hyatt channels. 

“Our work together will allow World of Hyatt members to enjoy loyalty benefits across a wider choice of small independent luxury hotels. For SLH, our hotels are our brand, and we look forward to expected increased occupancy with significant exposure to the World of Hyatt program’s more than 10 million members,” Filip Boyen, CEO of Small Luxury Hotels of the World, said in a statement. 

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The deal comes just two days after an agreement for Hyatt to acquire NH Hotel Group fell through. Hyatt determined that the purchase would be impractical and not viable. However, the hotel group remains willing to discuss other partnership opportunities with NH Hotel Group in the future. 

The announcement also follows Hyatt Hotels' recent signing with Városház Utca Projekt Ingatlanforgalmazó Kft. to open Budapest, Hungary's first Hyatt Regency. The 231-room hotel is slated to open in early 2020 following the conversion of the former post office building Postapalota on Petőfi Sándor Street. The site is near Váci Street and the Danube river.

Hyatt Hotels signed an additional nine hotels in 2018 under franchise and management agreements for its Hyatt Regency, Grand Hyatt, Hyatt Centric, Hyatt Place and Hyatt House brands. The new hotels span Asia Pacific, Europe, the U.S. and Canada.

The hotel company also recently added a new Hyatt Place to its portfolio in July 2018. The Hyatt Place San Pedro Sula marked the second Hyatt-branded hotel in Honduras as well as the fifth Hyatt Place hotel in Central America. Latam Hotel owns the 138-room hotel while Colombian-based GHL operates the property. The Hyatt Place San Pedro Sula is part of the Agora Mall near dining, retail, entertainment, Ramón Villeda Morales International Airport and the Mayan site Copan.