IHG agrees to manage, rebrand Leisure Hotel Holding's Strand Tower Hotel

Cape Town's Strand Tower Hotel in South Africa will begin operating under the Holiday Inn brand by the end of the year.

In partnership with Leisure Hotel Holding, InterContinental Hotels Group will open the Holiday Inn Cape Town later this year. Currently operating as Strand Tower Hotel, the rebranded property will be the first Holiday Inn in the city. This signing is in line with IHG’s strategy to increase its brand’s visibility and franchise estate in South Africa. 

Cape Town already has the Holiday Inn Express Cape Town City Centre.

The 242-guestroom Holiday Inn Cape Town will be near various attractions, such as V&A Waterfront, entertainment centers, government offices, and tourist attractions, such as Table Mountain, Lions Head and the city harbor. Cape Town is South Africa’s key tourism destination, which has the Garden route and safari trips. In addition, Cape Town has the second busiest airport in South Africa with direct flights from Paris, London and Dubai and connections with various airlines.

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.

New for Laos

This month, IHG also set plans to debut the Holiday Inn brand in Vientiane, Laos. After signing its third management agreement with BIM Group, the two groups will now own this hotel along with the Crowne Plaza Vientiane and the InterContinental Phu Quoc Long Beach Resort & Residences. Set to open in 2019, the 250-guestroom Holiday Inn & Suites Vientiane, which includes 50 long-stay suites, will be part of a mixed-use development with the existing Crowne Plaza Vientiane, office towers and a retail mall. Within the city center, the new-build hotel will be near the airport, embassies, government offices, banks and corporate offices in the city. The hotel will also be close to the downtown area and tourist attractions, such as the Lao National Museum, night market and Mekong River.

Laos is one of the fastest-growing nations in South East Asia, with up to eight percent GDP growth over the past few years. In addition to infrastructural and industrial developments underway that are set to boost economic growth and attract foreign investment, there is also a strong upward trend in its tourism sector. Last year, Laos received 4.23 million visitors—a 10-percent growth over the last five years. By 2025, visitor arrivals are expected to double to 8.2 million.