KSL Resorts launched a new sustainability program—On Purpose—to be rolled out among its portfolio of 11 destination hotels and resorts, among them Camelback Resort (Pocono Mountains, Pa.); Vespera Resort (Pismo Beach, Calif.); Fairmont Grand Del Mar (San Diego); Silverado Resort and Spa (Napa, Calif.); and Sheraton San Diego Hotel & Marina.
While the name and framework are new, the program reinforces existing companywide sustainability initiatives.
“All of our properties have increasingly adapted green practices in recent years, making dramatic improvements, but we are thrilled to make it official by introducing this forward-thinking new platform,” Ian Pullan, SVP of asset management West, said in a statement. “On Purpose was carefully designed to drive positive change and reduce carbon emissions by both guests and staff.”
On Purpose builds on existing KSL Resorts practices by adapting and reinforcing science-based, measurable and intentional practices:
- Carbon Offsetting: The goal is to reduce energy consumption by 10 percent in 2023 over the previous year.
- Single-Use Materials: The goal is to eliminate all single-use materials at participating resorts by the end of 2023.
- Reduce, Reuse, Recycle: The goal is 20 percent waste diversion for each participating property.
- Water Usage: The goal is 5 percent reduction in water usage by each participating property, with water consumption audits to be conducted companywide.
Pullan said each KSL Resorts property will form (or has formed) an onsite sustainability committee and will identify a suitable local nature conservation partner.
While the official On Purpose program is new, sustainability efforts have been underway at all KSL Resorts properties for several years. Highlights include replacing single-use in-room amenities with larger refillable dispensers at Fairmont Grand Del Mar and Camelback Resort, eliminating plastic water bottles at Vespera Resort, and installing an EDC hot water control system to reduce natural gas consumption and emissions at Sheraton San Diego.