LBA Hospitality opens, to operate Tru by Hilton Jacksonville West

Hotel management company LBA Hospitality opens the Tru by Hilton Jacksonville West in Jacksonville, Fla. Owned by Pritchard Hospitality and managed by LBA Hospitality, the Jacksonville, Fla. hotel is the first Tru hotel to join LBA's portfolio of 111 hotels, which includes properties from Marriott, IHG, Hyatt, and independent brands, along with 51 Hilton branded properties.

"The opening of Tru Jacksonville West marks a significant milestone for LBA Hospitality, showcasing our dedication to collaborating with outstanding partners like Pritchard Hospitality, LLC," LBA Hospitality President Beau Benton said in a statement. "As a dynamic and forward-thinking brand, we are thrilled to introduce Tru by Hilton Jacksonville West as the newest addition to our portfolio."

Situated in Perimeter West Industrial Park, this four-story, 82-room hotel has a prime location surrounded by prominent commercial landmarks, including an Amazon distribution center, a UPS customer center and the CSX Intermodal center. Located 15 minutes from JAX Airport, Tru Jacksonville West caters to both business and leisure travelers, with proximity to key attractions such as the Jacksonville Equestrian Center, downtown Jacksonville and the beaches of Northeast Florida.