Life House expands into Mexico

The Calixta Hotel in Playa Del Carmen, Mexico, will be operated with the Life Hospitality management platform. Photo credit: Life House (Calixta Hotel )

Life House has expanded into international markets with three new boutique hotels in Playa Del Carmen, Mexico. 

The portfolio, which previously was branded under the Cotelier Hotels brand, initially will be operated under the company’s tech-enabled hotel management platform, Life Hospitality, with the subsequent conversion to Life House-branded hotels in the near future. 

The addition of these three hotels brings the Life House portfolio to more than 20 hotels under management, with more signed and to be announced before year-end. 

The three new properties are the Calixta Hotel, Marquee Playa Hotel and the Newport House Hotel, which initially will retain their locally inspired branding and design while using Life House’s tech-enabled operational platform, which automates accounting and finance, revenue management and digital marketing functions and centralization of nearly all salaried positions.

“From the beginning our mission has been to make hotels more seamless and more profitable for hotel owners and make travel more meaningful and substantial for travelers and we are excited for the opportunity to expand our solutions internationally with such a strong local partner in Cotelier Hotels and their beautiful properties,” said Life House founder and CEO Rami Zeidan. “Now more than ever, there is a need to leverage technology to reduce the operational cost structure and de-risk the ownership of independent hotels.”

Life House has committed dedicated resources towards expanding its Mexico business, with advanced discussions already underway for projects in Mexico City, Tulum and Cabo San Lucas. The company is actively seeking acquisition, joint venture and third-party management opportunities in the Yucatan Peninsula markets, including Cancun, Cozumel, Isla Mujeres and Merida. Beyond the Yucatan, Life House has prioritized Mexico City, Riviera Maya, Puerto Vallarta, Riviera Nayarit, Ixtapa and Huatulco. 

Life House has experienced its strongest growth to-date with launches of several new hotels in the midst of the pandemic, including its largest, a 375-room hotel in Atlanta. 

“With a model that is predicated on mitigating cost exposure for owners of independent hotels without diluting the execution of core back-office functions, we are optimally positioned to support hoteliers throughout Mexico navigate the forthcoming challenges as international travel remains restricted for the foreseeable future,” said Bryan Dunn, head of growth for Life House. “We look forward to empowering these beautiful new hotels with the goal of expanding our partnership with [Cotelier] throughout many dynamic markets across Mexico.”