Life House to manage Pennsylvania's The Darby

Life House is set to manage The Darby, a boutique hotel in Beach Lake, Pa. Avi Kravitz, co-founder and CEO of Norman & Jules Toy Store, is reimagining The Darby as a passion project and an investment in the local community. He has selected Life House to take the helm of the operations.

The key to Life House's strategy for this property is spotlighting its unique offerings, particularly the forthcoming pool and F&B concept. Drawing from Kravitz's background in branding, Life House plans to drive bottom-line revenue through technological solutions and a sharp revenue management approach. This includes a strategic online presence, search engine marketing and maximizing repeat guests—a segment contributing notably to the hotel's business.

"We are impressed with Mr. Kravitz's The Darby creation and understand the challenges associated with creating a hotel vision and subsequently executing on it," Life House CEO Rami Zeidan said in a statement. "We love to help owners who share this passion for the creative, but don't have the expertise or tools, to bring it to life and we're pleased to be chosen as stewards of Mr. Kravitz's vision."

Life House will oversee a lean team to ensure efficient operations tailored to The Darby's specific needs. The streamlined approach is designed to cater to guests' needs effectively.