Magnuson Hotels, Hotelbeds form strategic agreement

Magnuson Hotels has formed a new strategic agreement with Hotelbeds, a company that negotiates rates with accommodations providers and act as a wholesaler for the accommodations.

This agreement provides Magnuson Hotels with access to Hotelbeds’ distribution network of more than 60,000 travel trade buyers including tour operators, retail travel agents, airlines and loyalty programs across more than 140 source markets worldwide.

Hotelbeds’ portfolio of travel buyers will give Magnuson Hotels—when the full recovery begins—incremental bookings from non-domestic markets that typically book further out in advance, pay more per room, cancel less and spend more at the property.  At the same time, Hotelbeds’ clients will gain access to preferential rates and availability from across Magnuson Hotels' portfolio, which comprises the Magnuson Grand, Magnuson Hotel, M Star Hotel and By Magnuson Worldwide collection brands.

As part of this agreement, Magnuson Hotels will distribute its hotel rooms through Hotelbeds’ two main channels: its wholesale distribution channel that operates under the 'Hotelbeds' brand and its retail channel, Bedsonline, that exclusively caters to retail travel agents. 

“We are delighted to partner with one of the biggest independent global chains in the world,” said Mark Redmond, head of global chains at Hotelbeds. “With the travel focus now shifting to 2021 bookings, our portfolio of 60,000 travel trade buying partners will allow Magnuson to access more non-domestic, high-value guests from across the world at profitable margins and focus on doing what they do best: providing guests with great value.”

“Through the alliance with Hotelbeds we have access to a leading and strategically important [business-to-business] distribution network, including both wholesale and the equally important retail distribution worldwide through Bedsonline,” said Thomas Magnuson, CEO at Magnuson Hotels. “While Magnuson has become a dominant force in serving non-leisure business segments, we look forward to working with Hotelbeds to grow our overall bookings even further via high-value reservations from non-domestic guests once international travel demand picks back up again.”