MMI Hotel Group assumed management of the Cambria Suites in Fort Mill, S.C. This 127-room Cambria Suites joins a portfolio of properties nearby that are managed and/or owned by MMI, including The King and Prince Beach & Golf Resort on St. Simons Island, Ga.; Mission Inn Resort & Club in Howey-in-the-Hills, Fla.; and The James Madison Inn boutique hotel in Madison, Ga.
“MMI Hotel Group has the skillset to customize marketing efforts and F&B offerings for the quickly growing category of lifestyle-focused, franchised hotels,” Andrew Pace, MMI managing director of acquisitions and strategic partnership, said in a statement. “These hotels are developed to be different than the prototypical flags which the hotel industry has built up over 40 years—they need to be operated differently, too. Our guests expect an alternative and individualized experience which we deliver at our lifestyle-centric hotels. The franchisors have begun to recognize this trend with the rollout of many new soft-brands and lifestyle brands. Choice recognized this trend many years ago and has carved out an upscale and unique experience with Cambria Suites.”
Located 10 minutes from the Carowinds Amusement Park, the 127-room hotel is close to downtown Charlotte and the Charlotte Douglas International Airport. Hotel amenities include a seasonal outdoor pool, a fitness center and 1,350 square feet of meeting and event space. The property also includes the Foxhole Bar & Restaurant as well.
“We plan to double our portfolio of unique hotels within the next two years with a mix of company owned, partnered and third-party managed lifestyle, soft branded, boutique hotels and independent resorts,” MMI CEO Micajah Sturdivant said. “The hotel industry has demonstrated that these hotels require creative and savvy marketing, unique conceptualizing of food and beverage offerings and experienced leadership that understands the target demographic which they are attracting and serving. MMI is striving to be an obvious choice for hotel owners who are seeking professional third-party management of their existing or future unique hotel.”