Nikki Beach Global rebrands with new name

Lifestyle and hospitality brand Nikki Beach Global has rebranded to Nikki Beach Hospitality Group. This renaming follows the introduction of the brand’s new restaurant concept, Lucia, which launched in March.

"We’re thrilled to announce the evolution of Nikki Beach Global into Nikki Beach Hospitality Group, marking a pivotal moment in our journey," Lucia Penrod, co-founder, owner & chief executive officer of Nikki Beach Hospitality Group, said in a statement. "With the addition of Lucia Cannes to our portfolio, we will have the opportunity to continue expanding our brand in metropolitan and even winter locations, while we’ll continue growing the Nikki Beach brand in coastal destinations. We have openings in the pipeline for Nikki Beach across the Middle East, Asia and the Caribbean, and I’m excited to establish this group as we forge ahead growing both of our brands.”