Todd Wynne-Parry of Horwath HTL, an expert in the outdoor hospitality sector, has released his new book, The Business of Glamping: An Anthology of Articles on Outdoor Hospitality. This guide provides insights and practical advice for both established entrepreneurs and aspiring entrants looking to capitalize on the booming glamping industry.
The business of glamping—or, more broadly, outdoor hospitality—has emerged as one of the fastest growing segments within the lodging industry. This undeniable trend is driven by a surge of seasoned investors and renowned hotel brands flocking to the sector. These pioneers have astutely recognized the imbalance between the limited supply in high barrier-to-entry markets and the burgeoning demand for unique outdoor experiences.
"The demand for glamping has been accelerated by the rise of new e-commerce platforms that connect nature-craving younger generations with extraordinary outdoor accommodations," Wynne-Parry said in a statement. "Consumers in this space prioritize experiences over material possessions, creating a robust and ever-growing market for outdoor hospitality."
The Business of Glamping is designed to support current and prospective entrepreneurs in expanding the outdoor hospitality sector. The book delves into key strategies for success, from identifying high-demand locations to creating unforgettable guest experiences. Wynne-Parry hopes that his book will not only inform but also inspire readers to engage in the glamping industry, whether as business operators or as enthusiastic guests exploring the multitude of glamping destinations around the globe.
Wynne-Parry has experience in development, acquisitions and management. Before his current role as managing director of Horwath HTL, he was chief growth officer at AutoCamp. Additionally, Wynne-Parry is a contributing writer for Glamping Business Americas magazine.